讲座时间：12月25日下午13:30

讲座地点：文德楼二楼报告厅；

主讲人：万雯

讲座题目：Social Exclusion and Consumer Preference for Visual Density

主讲人简介：Echo Wen WAN is Professor of Marketing at the University of Hong Kong. Her research has been published in leading marketing and psychology journals (UTD 24, FT 50, and ABDC A*), including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Personality and Social Psychology Bulletin. Her work examines topics such as anthropomorphism in marketing, consumers’ self-regulation process, and how social influence shapes consumers’ preference.