个人简介

获得上海市“晨光人才”与“浦江人才”称号，上海大学“蔡冠深优秀青年教师”奖，2016年获Association For Consumer Research最佳工作论文奖，主要研究方向为社会心理学、消费者行为学、实验经济学。

教育背景

博士（市场营销），香港大学，2013-2017

硕士（市场营销），北京大学，2011-2013

学士（心理学），北京大学，2007-2011

工作经历

上海大学，悉尼工商学院，讲师（2017-2022），副教授（2022-）

学术/社会兼职

担任Journal of Association for Consumer Research, Journal of Consumer Research (Trainee Reviewer), Tourism Management, Annals of Tourism Research, Journal of Business Research, Psychology and Marketing, International Journal of Consumer Studies, Journal of Sustainable Tourism, 心理学报，管理评论，营销科学学报等国内外期刊审稿人。

教学教研

主讲课程：网络与新媒体营销（本科），管理学研究方法：定量方法（本科），产品设计心理学（本科），管理学2（研究生）

代表性论文

· Jia, He (Michael), Yunhui Huang, Qiang Zhang, Zhengyu Shi, and Ke Zhang* (2024), “Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products,” Journal of Consumer Research, 50 (6), 1097-1116 (Editor's Choice, UTD 24, 通讯作者).

· Zhang, Xiaoling, Ke Zhang*, Shibo Li, and Damien Koenitz (2023), "Effects of Store Fixture Shape at Retail Checkout: Evidence from Field and Online Studies," Production and Operations Management, 32 (10), 3158–3173 (UTD 24, 通讯作者).

· Hou, Yuansi, Ke Zhang*, and Gang Li (2021), “Service Robots or Human Staff: How Social Crowding Shapes Tourist Preferences,” Tourism Management, 83, 104242 (ESI高被引论文，ABS 4 / FMS A通讯作者).

· Hou, Yuansi, and Ke Zhang* (2021). “Space and Money: How and Why Crowding Influences Tourists’ Sensitivity to Price Magnitude,” Journal of Travel Research, 60(3), 520-531 (ABS 4 / FMS A通讯作者).

· Zhang, Ke, Yuansi Hou, and Gang Li (2020), “Threat of Infectious Disease during an Outbreak: Influence on Tourists’ Emotional Responses to Disadvantaged Price Inequality,” Annals of Tourism Research, 84, 102993 (ESI高被引论文, ABS 4 / FMS A).

· Zhang, Ke, Yuansi Hou, Gang Li, and Yunhui Huang (2020), “Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists’ Suspicion of Service Providers,” Journal of Travel Research, 59(4), 661-673 (ABS 4 / FMS A).

· Kim, Sara, Ke Zhang, and Daeun Park (2018), “Don’t Want to Look Dumb? The Role of Theories of Intelligence and Humanlike Features in Online Help-Seeking,” Psychological Science, 29(2), 171-180 (Lead Article, ABS 4 / FMS A).

· Kim, Sara, Rocky Peng Chen, and Ke Zhang (2016), “Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games,” Journal of Consumer Research, 43(2), 282-302 (UTD 24).

代表性项目

[1]国家自然科学基金面上项目，主持，执行期，2022-2025，进行中

[2]国家自然科学基金青年项目，主持，执行期：2019-2021，已结题

[3]上海市晨光人才计划项目，主持，执行期：2019-2021，已结题

[4]上海市浦江人才计划项目，主持，执行期，2018-2020，已结题